Kraken.io – Marketing of an Image Optimizer SaaS

In this marketing teardown we look at a SaaS from Berlin: Kraken.io. Their software compresses images at a high rate, without visible loss of quality. This marketing teardown analyses on how they market this image optimizer SaaS and what they can do better.

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In this marketing teardown you will learn
  • Why it has an impact to offer a reseller backend
  • How to market a image optimizer SaaS, that is rather for technically oriented people
  • Why personal brands matter
  • How to run a guerilla marketing action with a crawler
  • Why you should use Kraken.io for your next wordpress project

Please leave a comment:

What are the additional marketing actions Kraken.io can take to grow their business?

Also, I reckon you check out their free web interface whenever you need an image compressed.