Kraken.io – Marketing of an Image Optimizer SaaS
In this marketing teardown we look at a SaaS from Berlin: Kraken.io. Their software compresses images at a high rate, without visible loss of quality. This marketing teardown analyses on how they market this image optimizer SaaS and what they can do better.
The Video to This Presentation
In this marketing teardown you will learn
- Why it has an impact to offer a reseller backend
- How to market a image optimizer SaaS, that is rather for technically oriented people
- Why personal brands matter
- How to run a guerilla marketing action with a crawler
- Why you should use Kraken.io for your next wordpress project
Please leave a comment:
What are the additional marketing actions Kraken.io can take to grow their business?
Also, I reckon you check out their free web interface whenever you need an image compressed.